MAYBANK MMO 2014 SCREAM YOUR SUPPORT

DIGITAL INTERACTIVE BOOTH

Project Overview

DATE:
17th – 19th January 2014

DURATION:
6 hours / day (1.00pm – 7.00pm)

LOCATION:
Stadium Putra Bukit Jalil

OBJECTIVE:
Create brand awareness and excitement for the on–going badminton competition.

MECHANICS / ACTIVITIES:
Multi touch screen application development with sound detection. Participant to register via social media login and scream their support message for favourite team. Screenshot captured and shared on participant social media wall.

TARGET:
450 participants (150/day)

RESULT:
114% achievement
572 Facebook/Twitter photo shared
515 unique participant

BY: