Bentoel 121 Activation (Jakarta)

On-ground Activation

Project Overview

DATE:
Since January 2012

DURATION:
8 hours/day (Tuesday – Saturday)

LOCATION:
Nationwide (All cities of Indonesia)

OBJECTIVE:
Recruit 1200FP + 300 TL to execute 121 engagement to generate awareness & trial between product & consumer.

TARGET:
7,000,000 Consumer Data Collection & 2,800,000 Trial

RESULT:
• 102% Trial achievement till date
• 71% Awareness achievement till date

BY: