Club Mild New Channel - Cluboration Activation

DIGITAL INTERACTIVE ENGAGEMENT

Project Overview

DATE:
13th May – 5th July 2013

DURATION:
Every Monday – Saturday (10 hours/day × 44 days)

LOCATION:
Jakarta, Indonesia

OBJECTIVE:
Primary consumer engagement tool

MECHANICS / ACTIVITIES:
• Interactive engagement game
• Consumer data collection


TARGET:
(20 Trial x 60 promoters × 44 days)
(36 CDC x 60 promoters × 44 days)

RESULT:
Trial – 112% achievement CDC – 105% achievement

BY: