Armani Exchange

On–ground Promotion Campaign

Project Overview

DATE:
13th – 14th March 2011

DURATION:
Sunday & Monday

LOCATION:
Pavilion, Kuala Lumpur

OBJECTIVE:
Create brand awareness and drive traffic

MECHANICS / ACTIVITIES:
• Website Interaction • Roving Ambassadors/Models

RESULT:
• Achieved sales target by 400% • Over 1,000 total web clicks

BY: