Nissan Almera Pre–Road Show

On–ground Activation Campaign

Project Overview

DATE:
October – November 2012

DURATION:
10am – 10pm (Friday – Sunday)

LOCATION:
Nationwide shopping malls



OBJECTIVE:
  • Generate awareness
  • Test drive & Sales

MECHANICS / ACTIVITIES:
• Car display • Sales & Enquiry • Test Drive • Consumer Engagement • Data Collection

BY: