Storm The Street Activation (Jakarta)

On–ground Engagement Activity

Project Overview

DATE:
September – December 2012

DURATION:
4 hours/day (Tuesday - Saturday)

LOCATION:
Padang, Medan, Pekan Baru, Aceh, P.Siantar

OBJECTIVE:
Conduct Trial and Conversion

MECHANICS / ACTIVITIES:
• Photo Wall setup for photography session and engaging 2 musicians/guitarists to perform along with emcee.
• To secure high traffic venue and to attract 150 crowd size for 121 team to step in and conduct CDC and Trial.

TARGET:
5 venues / day and 150 crowd size

RESULT:
126% achievement

BY: