In conjunction with their global Light the Night, Belvedere organized a unique and lively club activation. Themed Belvedere Playground, these experiential events were aimed at keeping guests constantly engaged in a club environment. Mercedes-Benz Indonesia also hopped on-board, organizing an exclusive dinner and chauffeuring influencers to the event in a truly VIP style experience.

Upon entering the venue, guests were treated to a whimsical atmosphere. The clubs were illuminated in blue and purple lights and featured LED swings and a giant adult ball pit. A key highlight was the larger than life screen which guests used to take part in a live, interactive Agario-inspired multiplayer game. As a cherry on top, Belvedere Bear himself made an appearance and partied with the guests!

Guests thoroughly enjoyed themselves in a spectacular evening of fun experiences, pumping beats and Instagram-worthy moments.

Project

Belvedere Light The Night

Client

BELVEDERE

What We Offered

Experiential Marketing